What is “values-based” coaching?

We dig into your core values and “why” before taking action so you can build an authentic practice brand and marketing approach that is aligned to you and your beliefs.  

Get rid of the "schmoozy" feelings about marketing & branding!  When coming from your core values, marketing, branding and achieving your goals is done in authentic and genuine way in which you feel comfortable sharing (no more awkward stammering about what you have to offer)!

As a Licensed Clinician, MBA, and Certified Daring Way Facilitator (based on the research of Dr. Brené Brown), I have a unique skill set to help you build the practice of your dreams!

Show me the options!
I'm Ready to Apply NOW!

“Thank you Michelle, for honoring your calling and helping me to honor mine. I can tell I’m still a little resistant, so the note pages will help me work through what is guilt and what is fear and what might just might need more boundaries or planning. In the words of Penny from the movie Hairspray…
”I’m very pleased and scared to be here.”

M E L I S S A  B.

I would love to help you grow profits from your passion

Don't let your passion for helping people get hijacked by overwhelm, fear or perfectionism, imposter syndrome, not "knowing"...I could go on here but you get the idea

You're here.  You're ready to move from paralyzed indecision to confident action!


As therapists, our formal training neglects to educate us on how to be business owners.

Here’s what I help you do:

βœ“ Learn foundational business practices for a steady, successful practice

βœ“ Understand your core values and beliefs so you know what your practice stands for

βœ“ Master effective marketing skills

βœ“ Overcome the overwhelm and fear that surrounds starting or growing your private practice

βœ“ Set measurable, actionable goals and stay on-track to meet them

βœ“ Build a private practice that reflects your values and serves your dream clients

Grad school doesn’t teach you the “business-side” of private practice. #NoSpoilerAlertThere

I know it can be hard to accept help – especially when it feels like we’re failing or out of our depth. Coaching sessions are intentionally safe, non-judgmental spaces for you to share your fears, explore your options, and feel supported. Kind of like stepping out into the sun and taking a big breath of fresh air! You don’t have to do it all on your own.

Who is this for?

Clinicians who want to learn the most important and impactful business components needed to build, grow, and sustain their private practice.

How does it work?

We’ll meet for four 90-minute sessions and work 1:1 to:

  • Deepen your awareness about yourself
  • Fill in your knowledge gap and hone the skills you need
  • Create a customized action plan (no “theory” here!)

What’s Included?

  • Four 90-minute calls
  • Customized action plan
  • Any necessary tools, worksheets, and workbooks 
  • Additional follow-up call to celebrate your progress

Therapists who choose this coaching offer are typically looking for help with:
targeting ideal clients, increasing light caseloads, growing a reliable referral network, marketing/branding their practicescaling their practice, and so much more!

(Plus, when you buy a package of 4 session, you get nearly 15% off!)

4- 90 Minute Sessions
Investment: $1,450

Apply Now!

Identify: Your core values &  your “why.”

Clarify: What’s in your way.

Challenge: Stop avoiding things and get UNstuck!

Learn: Fill the knowledge gaps.

Develop: Your business acumen.

Apply: Your core values & your “why” to your business practices.

Plan: Prioritize goals and steps to move forward.

Execute:  Using tools and personalize action plan.

Monitor: Follow-up regularly and measure results.

“Michelle consults with you in an organized and step-wise manner to get you from where you are to where you want to be with warmth, humor, and lots of understanding. I can’t recommend working with her highly enough!”

Who is this for?

Clinicians who want short-term, focused coaching to drill into a chosen topic, outline a clear vision and direction, and create actionable steps to get there.

How does it work?

We’ll meet for one action-packed 90-minute session to get focused, create clarity, and develop a personalized action plan to improve a specific aspect of your private practice.

What Can We Accomplish?

  • Get more ideal clients
  • Improve marketing strategy and results
  • Grow your referral network
  • Create a niche 
  • Clarify your branding
  • Go in or “out-of-network”

Therapists who choose this coaching offer are typically looking for help with:

A focused deep-dive in a particular facet of their practice to gain clarity, identify options and get help creating an action plan!

Investment: $425
Per 90 min Session

Apply Now!

It’s ok to feel a little hesitant...I totally get that! We often feel some fear when stepping into our future - even when we are passionate about it!  Let’s figure this out together! πŸ€œπŸΌπŸ€›πŸΎ Bring me a question during a FREE 20 minute call! Let’s spend some time “chewing on it” together. We can go from there…

Your future (and dream clients) are waiting!!


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Hey, let's be friends!!  Keep up to date with all the new tools & opportunities to keep your private practice PRIMED!  

The Primed Practice is part of Primed Futures, PLLC portfolio, offered by Michelle Hardman, MBA, MEd, NCC, LCMHC.
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